The Microsoft Advertising Network teamed up with Facemoji Keyboard to start displaying ads on the mobile app.
Ads are now available in four markets; the U.S., the UK, Canada, and Australia.
What is Facemoji Keyboard? Facemoji Emoji Keyboard is a mobile app that lets users customize their keyboard with a variety of emojis and creative tools. It has more than 550 million global downloads, and is available in more than 190 countries and regions for free on Android and iOS.
Why we care. This collaboration provides brands with more opportunities to reach larger audiences in these markets, increasing the chances of conversion and a higher return on investment.
First look. Microsoft shared a preview of how ads will be served within the Facemoji platform:
Deep dive. Read Microsoft’s announcement in full for more information.