New Delhi: Tata-owned BigBasket is expecting a 300 per cent increase in the overall sales for Valentine‘s week as compared to the previous year, indicating a substantial boost in consumer spending and demand for Valentine’s Day-related products, it shared with ETRetail.
Speaking on the availability of such products on quick delivery platforms, Seshu Kumar, chief buying and merchandising officer at Bigbasket said, ” With bigbasket now’s quick delivery service, our aim is to provide convenience and savings for our customers, making it easier for them to create memorable moments with their loved ones.”
The e-grocer shared that sales in categories such as teddy and heart soft toys, chocolates, makeup and fragrances, roses, and decor and gift sets have seen a substantial increase from previous year. From these categories, the platform has seen a 4-digit growth rate for teddy and heart soft toys sales indicating a significant surge in demand for these items.
Similarly, roses have seen a surge in demand seeing a 200 times growth from last year.
In the home and decor category, candle lights, heart LED lights, balloons, and danglers, have witnessed a high growth rate of over 1,500 per cent, reflecting a surge in demand for Valentine’s Day-themed home decor, according to BigBasket’s data.
Also, chocolates have seen a considerable increase of 100 per cent compared to last year’s sales during the week, with a two times growth in special Valentine chocolates, the company shared.