New Delhi: Grocery e-tailer BigBasket has launched a new frozen foods brand Precia in collaboration with chef Sanjeev Kapoor, it announced in a press release on Tuesday.
Precia will include three product categories, including frozen vegetables, frozen snacks and frozen sweets, read the release.
“We aim to redefine the landscape, meeting the growing demand for convenient, high-quality meal solutions. Our goal of INR 100 crore in online sales by 2026 underscores our belief in Precia’s potential and our commitment to continuous growth,” said Hari Menon, CEO and co-founder, BigBasket.
The release read that India’s frozen food sector is projected to reach USD 4.5 billion in the next 5 years, growing at a CAGR of 16 per cent.
Big Basket, a Tata enterprise is an online grocery brand and has its operations in more than 300 cities in India.
