New Delhi: Fair Price Shops (FPSs) from Una and Hamirpur districts of Himachal Pradesh to on-board ONDC platform through a pilot programme launched by Department of Food and Public Distribution secretary Sanjeev Chopra on Wednesday.
The launch was virtual and included 11 FPSs from the Una and Hamirpur districts of Himachal Pradesh.
“This landmark initiative adds to the continuous efforts of the Department in transforming the Fair Price Shops. This effort aims at providing additional avenues of income generation for FPS dealers along with enhancing beneficiary satisfaction,” said Chopra.
The launch will help the FPSs to access a larger customer base and compete with large retailers and e-commerce platforms.
The model will also benefit the beneficiaries who are facing difficulties in making online purchases, as they can approach the FPS dealer to make online orders on their behalf.
The pilot is first being launched in Himachal Pradesh and will serve as a model for statewide and nationwide adaptation in the future.