Instagram started testing two new features for brands and content creators:
- Backdrop: An AI background editing tool for Stories.
- Get Orders: In-steam ordering for feed posts and Stories.
Backdrop explained. This new feature can automatically identify a main focus or let you choose one manually. It then removes the background, and you can use the Backdrop feature to pick a new background from a carousel of options or create one by inputting a prompt, such as “National Park” ad demonstrated in the screenshot below:
![428713443 719451320168763 2104152364358220830 N](https://i0.wp.com/searchengineland.com/wp-content/seloads/2024/02/428713443_719451320168763_2104152364358220830_n-277x600.jpg.webp?resize=277%2C600&ssl=1)
When you share the Story, the prompt becomes a sticker that others can then use.
Getting started. Associate Director of Influencer Innovation at Mavrck, Lindsey Gamble, shared a screenshot on Threads to show where the new Backdrop feature is located within Instagram. Under the sticker menu, it appears in between “Add Yours” and “Add Yours Templates”:
![428330034 794175675948631 89919675290791485 N](https://i0.wp.com/searchengineland.com/wp-content/seloads/2024/02/428330034_794175675948631_89919675290791485_n-278x600.jpg.webp?resize=278%2C600&ssl=1)
In-stream ordering. The ‘Get Orders’ sticker, which was first flagged on Threads by Co-Founder of Satiné Ahmed Ghanem, enables content creators and brands to create a product, link it to their story, and receive orders directly. This presents a potential avenue to drive orders through Instagram content without the necessity of setting up an Instagram Shop.
Ghanem shared a screenshot of the Get Orders sticker below:
![429478484 706918851644611 5960651277506059019 N](https://i0.wp.com/searchengineland.com/wp-content/seloads/2024/02/429478484_706918851644611_5960651277506059019_n-302x600.jpg.webp?resize=302%2C600&ssl=1)
Why we care. With the Backdrop feature, marketers can try out different backgrounds until they find the perfect one for their ads. Meanwhile, the ‘Get Orders’ feature is a simple and free way to increase sales.
Deep dive. Read our guide for building effective Instagram ad creatives for more information.