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Search Engine Land’s Periodic Table of SEO Elements is back – and this time it’s interactive.

Introduced in 2011 (originally known as The Periodic Table Of SEO Ranking Factors), the Periodic Table of SEO Elements is now updated for 2024.

What is the Periodic Table of SEO Elements? The SEO Periodic Table is designed to help break down the various elements of SEO that matter now in a way that we hope is easy to understand, whether you are new to SEO or just need a visual to help explain to clients or stakeholders how multiple pieces contribute to the whole of SEO.

This is not designed for those looking for quick hacks or easy wins. SEO is hard work and takes time. But done well, SEO can result in visibility for brands in web search results that sends traffic that leads to sales, subscribers, downloads or whatever matters to your company.

Explore it here. Search Engine Land’s Periodic Table of SEO Elements.

Interactive. All past iterations of the SEO Periodic Table have been released in the form of a PDF. That changes now, as you can click on all of the various elements to understand why that element is important.

What’s changed. The 2024 SEO Periodic Table strips back much of the expansion that took place in 2021. The Niches group (Local, News and Ecommerce SEO) has been removed to eliminate redundancy and restore the original vision for the table: explaining the big picture, universal, foundational elements of SEO that matter.

The Toxins group has also been eliminated in the 2024 update. This is because if you truly focus on the overarching best practices found in the SEO Periodic Table, you shouldn’t be doing things that could get you into trouble and lead to serious algorithmic downgrades or even manual actions.

Other changes include two renamed groups:

  • Code: Formerly HTML.
  • Credibility: Formerly Reputation.

We also added a new group – Performance.

Your thoughts. Did we miss any vital SEO elements that you think should have been included? Or would you like us to turn it into a PDF to accompany the interactive table? Contact us – we always appreciate hearing your feedback and will consider it for a future update of the table.

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