Amazon Q4 sales beats estimates on cloud and ecommerce strength, shares rise, ET Retail ALI SHIPPING INDIAN DROPSHIPPING

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Amazon.com beat fourth-quarter revenue expectations on Thursday on robust growth in its cloud business and online spending during the critical holiday shopping season, sending its shares up 5% after the market close.
The company forecast current-quarter revenue of $138 billion to $143.5 billion. Analysts polled by LSEG expect $142.13 billion.

Amazon Web Services (AWS), the world’s largest cloud services provider, posted revenue of $24.2 billion in the fourth quarter, largely in line with analysts’ expectations of $24.26 billion.

AWS CEO Andy Jassy in a statement touted the unit’s “continued long-term focus on customers and feature delivery,” citing efforts to incorporate generative AI into many of its services. The new features “are starting to be reflected in our overall results,” he said.

Amazon shares have climbed over 6% this year and 41% in the past 12 months.

“Amazon was a clear winner in the 2023 holiday season, thanks to its commanding presence over an extended shopping period and a renewed emphasis on speedier delivery and essential categories prioritized by consumers,” said Insider Intelligence senior analyst Sky Canaves. He forecast Amazon expanding its U.S. ecommerce market share this year.

“The highly profitable ads business was lifted by demand from sellers on the fast-growing third-party marketplace,” Canaves said. “But all eyes will be on AWS, where the mild acceleration of growth … leaves some lingering doubts about whether the cloud unit will be able to hold its own against rivals.”

Earlier this week, Microsoft and Alphabet reported generous increases in their cloud revenue in the December quarter, beating Wall Street estimates, as customers lined up to test new AI features and build their own AI services.

But mounting costs of developing these cutting-edge features irked investors hoping for a big boost to sales from the new technology, sending their shares down.

Amazon’s fourth-quarter sales rose 14% to $170 billion, beating analysts’ average estimate of $166.21 billion according to LSEG data. Adjusted profit of $1 per share beat an average estimate of 80 cents per share.

  • Published On Feb 2, 2024 at 11:30 AM IST

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Co swings to black with cons profit at Rs 11 crore, ET Retail ALI SHIPPING INDIAN DROPSHIPPING

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MUMBAI: Delhivery Ltd saw a further improvement in earnings, with the company reporting a consolidated net profit of Rs 11.2 crore for the quarter ended December, against a loss of Rs 196 crore a year ago and Rs 103 crore a quarter ago.

Consolidated revenue from operations rose 20.3% year-on-year (YoY) to Rs 2,194 crore.

The numbers were better than expected, as most analysts had estimated a loss for the logistics solutions provider.

“We are satisfied that the network quality remained robust even through the peak season. The highest-ever quarterly EBITDA demonstrates the underlying strength and operating leverage in our business model. We have established adequate infrastructure and capacity for continued growth in FY25,” said Sahil Barua, MD and CEO of Delhivery.

During the reported quarter, the company operationalised its largest gateway in Lonad, near Bhiwandi in Maharashtra. The facility has 196 docking stations from which over 1,600 vehicles can transit daily.

The facility is equipped with state-of-art automation and material conveyance systems and is designed to process 700,000 shipments and 8,000 metric tonnes of freight per day, the company said.

During the quarter, the company incurred a one-time cost of Rs 7.75 crore towards impairment of goodwill and intangible assets.

For the nine months ended December, Delhivery’s revenue grew 13% YoY to Rs 6,066 crore, and loss narrowed sharply to Rs 181 crore from Rs 849 crore a year ago.

On Friday, shares of Delhivery ended nearly 1% higher on the BSE at Rs 472.90.

  • Published On Feb 2, 2024 at 05:25 PM IST

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Jeff Bezos to sell 50 million shares of Amazon by Jan 31 next year: Report, ET Retail ALI SHIPPING INDIAN DROPSHIPPING

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Amazon.com founder Jeff Bezos will sell 50 million shares in the online retail and cloud services firm over the next one year, according to a company filing on Friday.

The securities is worth $8.6 billion at the current price of $172.13 a share. The sale plan was adopted on Nov. 8 last year and it will be completed by Jan. 31 next year, according to the company’s latest annual report.

Amazon shares were up 8% on Friday after the e-commerce heavyweight reported higher-than-expected sales for the holiday quarter and its lucrative cloud business signaled early gains from AI-powered features.

Bezos founded Amazon as a bookseller in 1994. He stepped down as its chief executive and took over as executive chairman in 2021.

He is currently the world’s third richest person with a net worth of $185 billion, according to Bloomberg Billionaires Index.

  • Published On Feb 3, 2024 at 09:16 AM IST

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State-owned EESL launches beta version of ecommerce platform, ET Retail ALI SHIPPING INDIAN DROPSHIPPING

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<p>Representative Image</p>
Representative Image

State-owned EESL on Monday announced the launch of the beta version of its ecommerce platform that will offer affordable energy-efficient appliances and solutions to customers. The platform, eeslmart.in, lists energy-efficient appliances such as LED bulbs, inverter LED lamps and fans, at present.

“EESL plans to expand its offerings to include 5-star bulbs and other luminaires, super-efficient ACs, energy-efficient motors, e-bicycles, and induction cookstoves etc,” Energy Efficiency Services Ltd (EESL) said in a statement.

EESL CEO Vishal Kapoor said the objective is to enable people to make sustainable choices and bridging the information gap on energy-efficient products and services.

EESL is a joint venture of public sector undertakings under the Ministry of Power.

  • Published On Feb 5, 2024 at 04:34 PM IST

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The latest jobs in search marketing

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Looking to take the next step in your search marketing career?

Below, you’ll find the newest jobs at brands and agencies in SEO, PPC and digital marketing – as well as positions we’ve shared in previous weeks that are still open.

Newest jobs in SEO, PPC and digital marketing

Senior Media Manager, Flywheel (Baltimore, MD)

  • Salary: $125,000 to $150,000 (annual)
  • Lead client engagements and drive strategy discussions.
  • Help clients to plan and develop a budget and then work with your team to deliver campaigns according to KPIs agreed to with the client.

SEO Director, Siege Media (Remote)

  • Salary: $110,000 to $116,000 (annual)
  • Lead the technical SEO department at Siege Media with the core goal of improving the technical product and growing client accounts.
  • Manage a team of senior SEO analysts across several B2B and B2C client accounts.

Director, Local Business Optimization, Bloomingdale’s (Short Hills, NJ)

  • Salary: $106,145 to $176,985 (annual)
  • Monitor sales performance for focus businesses in market to understand and correct deficiencies or to accelerate local store outsized opportunities.
  • Identify emerging trends or key items that resonate within stores and communicate with urgency to central partners.

Digital Marketing Manager, Revelwood (New Jersey, NJ)

  • Salary: $90,000 to $100,000 (annual)
  • Research, develop and execute an annual strategic digital marketing plan.
  • Increase MQLs with a high conversion rate.

Lead SEO Analyst, Workshop Digital (Remote)

  • Salary: $90,000 to $100,000 (annual)
  • Develop strategies and tactics that support client goals and drive strong organic marketing performance.
  • Build and maintain strong, deep client relationships with day-to-day contacts and senior stakeholders to ensure high client retention and growth.

Senior SEO Manager, Fusion92 (Remote)

  • Salary: $70,000 to $95,000 (annual)
  • Learn Fusion92’s SEO processes and combine them with your existing SEO knowledge.
  • Maintain an up-to-date understanding of the current state of SEO across these areas: technical SEO, local, on-page/content optimization, inbound-linking & authority development.

Senior SEO Content Strategist, North Star Inbound (Remote)

  • Salary: $65,000 to $75,000 (annual)
  • Conduct keyword research to inform client strategy.
  • Ideate creative content ideas based on research of industry trends, keywords, competitor analysis, and trending topics.

SEO Specialist, Inflow (Remote)

  • Salary: $60,000 to 70,000 (annual)
  • Implement Search Engine Optimization tactics.
  • Execute work and create recommendations/deliverables as needed to fulfill SEO strategies.

Digital Marketing Manager, Siemens (Cary, NC)

  • Salary: $57,323 to $101,900 (annual)
  • Develop, build, monitor, analyze & report on paid campaign performance across performance marketing channels (Google, Microsoft, LinkedIn, Meta).
  • Monitor and manage budget pace with a focus on identifying growth opportunities.

Performance Strategist, Paid Social PureCars (Remote)

  • Salary: $50,000 to $65,000 (annual)
  • Create and manage paid social campaigns based on automotive dealership and marketing agency goals.
  • Monitor and optimize for KPIs including but not limited to CTR, CPA, CPC, and overall campaign spend.

More SEO jobs

Director of Website & SEO, SimplePractice (Santa Monica, CA)

  • Salary: $170,000 to $190,000 (annual)
  • Define and own the web marketing growth strategy for the organization. Build out key journeys that successfully bridge customers from marketing into the product, on both desktop and mobile web.
  • Execute on the website redesign in collaboration with the UX/design team, agencies, engineering, that increase website conversion and deliver on brand redesign. Oversee the integration of multiple brands/website onto the main website/brand and successfully execute on the overhaul of the customer purchase journey (e.g implementing ecommerce cart experience).

Sr. Staff Product Manager – SEO, Warner Bros. Discovery (Knoxville, TN)

  • Salary: $145,250 to $269,750 (annual)
  • Develop and drive our Digital Studios SEO product roadmap, improvements, and priorities.
  • Provide strategic SEO counsel to the brands, understand their business, and serve as their go-to SEO thought leader.

Senior Manager, SEO, SurveyMonkey (Remote)

  • Salary: $134,895 to $345,000 (annual)
  • Develop and execute comprehensive global SEO strategies to improve organic search visibility and rankings, drive targeted traffic, and achieve business goals.
  • Lead and manage a team of in-house SEO specialists and managers, providing guidance, mentorship, and fostering a collaborative environment.

Generative Search Specialist, Golden Hippo (Los Angeles, California)

  • Salary: $100,000 to $150,000 (annual)
  • Employ natural language generation and other generative AI technologies to produce high-quality, pertinent, and captivating content for diverse digital platforms.
  • Formulate and execute innovative strategies for optimizing Generative Search responses, paralleling traditional SEO techniques for consumer brands.

Sr. Manager, Digital Marketing – SEO, Ovative Group (New York, NY)

  • Salary: $111,000 to $186,000 (annual)
  • Consistently develop high-impact SEO strategies to grow our client’s organic search performance.
  • Own, manage, and grow the overall relationship of some of Ovative Group’s largest clients.

Technical SEO Manager, GOBankingRates (Remote)

  • Salary: $100,000 to $120,000 (annual)
  • Identify opportunities for traffic growth via on-site efforts such as site structure improvements, performance optimization, new page features, schema enhancements, internal linking strategy, crawlability, keyword cannibalization, and gap identification.
  • Own the development and execution of a technical SEO roadmap.

Senior Search Data Strategist, Botify (New York City, NY)

  • Salary: $90,000 to $100,000 (annual)
  • Work closely with clients to understand their specific SEO strategy and build a success plan that meets their needs and objectives leveraging the Botify platform.
  • Meet individual client needs by configuring crawl and render settings, creating custom reports, and co-develop business logic to meet client specifications.

SEO Team Lead, SagaPixel (Cherry Hill, NJ)

  • Salary: $85,000 to $100,000 (annual)
  • Develop, implement, and manage comprehensive SEO strategies for our clients, ensuring alignment with their business goals and objectives.
  • Oversee a team of account leads and, providing guidance, support, mentorship, and direction to ensure successful campaign execution and client satisfaction.

SEO Account Manager, Clearscope (Remote)

  • Salary: $80,000 (annual)
  • You will walk prospects and customers through how to make the most out of the Clearscope platform to create and maintain content that meets searcher needs.
  •  You will audit customer websites and present on common SEO content issues like incorrect searcher intent, poor user experience, wrong content type, and concerns with E-E-A-T.

Manager, Digital Marketing – SEO, Ovative/group (Remote)

  • Salary: $79,000 to $132,000 (annual)
  • Lead day-to-day management of client Search Engine Optimization (SEO) programs across an enterprise client portfolio.
  • Ability to work closely with client-side implementation teams (development, product/UX, content, etc) to define requirements and brainstorm solutions to a variety of SEO recommendations.

Manager, SEO & Digital Content Strategy, Nasdaq·(Atlanta, GA)

  • Salary: $74,800 to $124,600 (annual)
  • SEO Strategy and Leadership: Develop and drive strategies to boost organic search rankings, focusing on key metrics like organic traffic growth, referring backlinks, average keyword rankings, and technical SEO health.
  • Content Collaboration and Optimization: Coordinate with subject matter experts to ensure produced content is strategically aligned with search volume and business objectives. Optimize content for search engines and user engagement.

Sr. Specialist, SEO, Victoria’s Secret & Co (Reynoldsburg, OH)

  • Salary: $71,500 to $96,600 (annual)
  • Lead planning, execution, and analysis of SEO programs and campaigns including local search listing optimization, keyword analysis and content creation, and offsite link building.
  • Create search marketing plans supporting brand and customer marketing strategies.

SEO Strategist, RicketyRoo (Remote)

  • Salary: $60,000 to $80,000 (annual)
  • Supporting and fulfilling client strategy & reporting: Your support in fulfilling strategy work delegated to you by account managers is key for this role.
  • Keyword research: Classic SEO! You can’t optimize a page if you don’t know what keyword(s)/topics to go for.

SEO Specialist, Perrill (Minnetonka, MN)

  • Salary: $60,000 to $75,000 (annual)
  • Analyzing data using tools like SEMrush, Google Search Console, Looker Studio, and more.
  • Implementing measurement strategies through Google Analytics and Google Tag Manager.

SEO Specialist, Pure Visibility (Remote)

  • Salary: $58,000 to $65,000 (annual)
  • Work with the SEO director to perform in-depth visibility audits for new clients and compile the results along with prioritized recommendations.
  • Work with the SEO director to analyze and create action plans around common technical SEO components (canonicalization, sitemaps, crawl budget, schema, hreflang).

Digital Marketing SEO Specialist, Monro, Inc (Remote)

  • Salary: $55,000 to $60,000 (annual)
  • Develop and implement SEO strategy focused on elevating brands’ organic footprint online.
  • Work with the development agency to ensure SEO best practices are properly implemented on newly developed code.

SEO Editor, The Wall Street Journal (New York, NY)

  • Salary: $50,000 to $180,000 (annual)
  • Play a key role in the ongoing development and execution of The Wall Street Journal’s SEO and Audience strategy.
  • Collaborate with the SEO, Audience, Data, and Editorial teams to develop content strategies for evergreen, timely, and event-focused content.

SEO Consultant, SearchLab Digital (Remote)

  • Salary: $45,000 to $55,000 (annual)
  • Manage and timely execute a robust local SEO strategy for a small portfolio of up to 10 clients.
  • Research, brainstorm, and publish high-quality content on our clients’ sites.

Senior SEO Specialist, Lead Generation Experts (Remote)

  • Salary: $50,000 to $70,000 (annual)
  • Conduct regular content gap analysis and keyword research to generate innovative content ideas.
  • Collaborate with content teams to ensure produced content is competitive and aligns with Google’s guidelines for high-quality, user-focused information.

More PPC jobs

Head of Digital Advertising Platforms, The Washington Post (Washington, DC)

  • Salary: $206,200 to $343,600 (annual)
  • Build, lead and manage a talented, high-performance revenue strategy team, cultivating an environment of ingenuity, risk taking, accountability and collaboration.
  • Report into and work with revenue leadership to establish revenue goals, targets and KPIs.

Senior Vice President, Paid Search, Publicis Media (New York, NY)

  • Salary: $167,000/yr to $273,500 (annual)
  • Provide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goals.
  • Motivate and manage a paid search media team in the creation, development, and execution of campaigns to meet/exceed expectations within budget and time parameters.

Growth Marketing and Analytics Lead, Wing (Palo Alto, CA)

  • Salary: $160,000 to $240,000 (annual)
  • Drives Wing’s full funnel marketing, including owned and paid channels
  • Build, implement, and optimize a comprehensive growth marketing plan to drive measurable results towards Wing’s business goals

Director, Paid Search, Digital Matter (New York, NY)

  • Salary: $136,000 to $165,000 (annual)
  • Manage execution and performance of search, shopping, display, and video advertising campaigns through the full account management life cycle
  • Serve as the key player in kick-off meetings, client relationship management, ad-serving, tech stack implementation, campaign optimization, and quarterly business planning.

Sr. Paid Search Manager, Amazon Amazon (Seattle, WA)

  • Salary: $112,800 to $186,500 (annual)
  • Provide overall paid search management oversight as the single point of contact for the team.
  • Set search budget and performance projections.

Sr. Performance Media Manager, Adobe (San Francisco, CA)

  • Salary: $100,100 to $200,200 (annual)
  • Lead the development of outstanding marketing strategies across Search, Social, Display, Mobile.
  • Plan and manage large media budgets to meet quarterly performance, engagement, and acquisition targets.

Director, Paid Media & Audience Growth, Warner Music Group (Los Angeles, CA)

  • Salary: $95,000 to $110,000 (annual)
  • Own the CRM strategy and implementation across the organization to develop targetable fan bases, drive streaming, drive D2C purchases, and build fan dedication/retention.
  • Establish CRM goals and KPIs for each artist and a road map to achieve them.

Manager, Paid Search – Marketplace Advertising Team, Walmart Connect (Hoboken, NJ)

  • Salary: $84,000 to $130,000 (annual)
  • Monitor performance of Sponsored Products and drive one-to-many activities to improve performance for optimal ROI and supplier [advertiser] satisfaction.
  • Identify domain, brand, category, and campaign trends to provide analysis to support incremental budget requests from our suppliers to grow and stabilize investment.

Paid Media Lead, Digital Activism, Patagonia (Ventura, CA)

  • Salary: $80,000 to $120,000 (annual)
  • Plan and execute paid support for major activism campaigns across all digital touchpoints, in support of community growth, action conversion, engagement and other activism goals.
  • Provide feedback on creative brief development based on past performance, proposed tactics, and landscape research in the digital space to support Patagonia Action Works and advocacy outcomes.

Associate Director, Paid Search, GroupM (New York, NY)

  • Salary: $75,000 to $180,000 (annual)
  • Lead and own the day-to-day management of search team workflow and oversight of search recommendations, execution details, budgets/accounting and performance.
  • Develop positive relationships with the search community, vendors and Directors for optimal service levels and results.

Paid Search Director, Zeta Global (New York, NY)

  • Salary: $70,000 to $115,000 (annual)
  • Own all facets of SEM management for campaigns under your purview: Build, Optimize, Scale.
  • Optimize to down-funnel KPIs while bidding to allowable front-end CPLs based on matured data.

Search Marketing Manager, KAYAK (Cambridge, MA)

  • Salary: $66,000 to $84,000 (annual)
  • Manage some of the largest PPC accounts globally, both in terms of account and budget sizes.
  • Own and drive aspects of our SEM setup across APAC, and continuously work on identifying new ways of growing our presence on Google and Bing.

Paid Media Strategist, SmartBug Media (United States / Remote)

  • Salary: $60,000 to $80,000 (annual)
  • Developing, implementing, and leading the account’s paid media strategy for various channels including Google, Microsoft, Amazon, YouTube, LinkedIn, Facebook/Instagram, and other third-party ad platforms.
  • Defining important metrics for paid media performance.

Other SEM and digital marketing jobs

Head of Growth Marketing, Notion (New York, NY)

  • Salary: $265,000 to $310,000 (annual)
  • Build a sustainable, scalable, repeatable engine of growth levers that will help drive Notion’s business through the next stages of the company.
  • Lead and coach teams across performance marketing, web engineering, seo, conversion rate optimization, lifecycle marketing, affiliates, and more.

SEM/PPC Marketing Manager, Baselane (New York City, NY)

  • Salary: $125,000 to $150,000 (annual)
  • Manage the day-to-day in-platform campaign optimizations across SEM/PPC paid acquisition channels (Google, Bing, Apple) to support sustainable acquisition.
  • Optimize campaign structure, bidding strategy, and audiences to enable profitable scale.

Marketing Manager, Display Advertising, Amazon (New York, NY)

  • Salary: $63,000 to $151,700 (annual)
  • Work closely with internal businesses to develop a deep understanding of their marketing goals and to identify the solutions within our DSP that best support these goals.
  • Identify the performance metrics relevant to each partner and manage ad programs towards expected performance.

Marketing Specialist, DX1 (Remote)

  • Salary: $55,000 to $60,000 (annual)
  • Create SEM / Google Ads campaigns for clients, mostly powersports dealerships, to drive traffic and leads to dealers’ websites within their ad-spend budgets.
  • Create Display Ads and set up Display Ad campaigns for clients based on their goals and targeted customers, to drive awareness of the dealerships and their products and services.

Search Marketing Specialist, Red Dog Media (Henderson, NV)

  • Salary: $50,000 to $80,000 (annual)
  • Ownership over Profit/Loss for pay per click (PPC) marketing campaigns.
  • Creation, syndication, and management of pay per click campaigns.

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Fair Price Shops from Himachal onboard ONDC, Retail News, ET Retail ALI SHIPPING INDIAN DROPSHIPPING

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New Delhi: Fair Price Shops (FPSs) from Una and Hamirpur districts of Himachal Pradesh to on-board ONDC platform through a pilot programme launched by Department of Food and Public Distribution secretary Sanjeev Chopra on Wednesday.

The launch was virtual and included 11 FPSs from the Una and Hamirpur districts of Himachal Pradesh.

“This landmark initiative adds to the continuous efforts of the Department in transforming the Fair Price Shops. This effort aims at providing additional avenues of income generation for FPS dealers along with enhancing beneficiary satisfaction,” said Chopra.

The launch will help the FPSs to access a larger customer base and compete with large retailers and e-commerce platforms.

The model will also benefit the beneficiaries who are facing difficulties in making online purchases, as they can approach the FPS dealer to make online orders on their behalf.

The pilot is first being launched in Himachal Pradesh and will serve as a model for statewide and nationwide adaptation in the future.

  • Published On Feb 7, 2024 at 01:50 PM IST

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Pinterest announces major ad partnership with Google

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© 2024 Third Door Media, Inc. All rights reserved.

Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Search Engine Land the leading Search Engine Optimization digital publication.

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Meesho launches logistics marketplace Valmo; claims to offer 5% cheaper solutions, ET Retail ALI SHIPPING INDIAN DROPSHIPPING

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New Delhi: E-commerce startup Meesho has launched its logistics marketplace Valmo to create India’s lowest-cost supply chain by eliminating entry barriers for local players, the company announced in a press conference on Wednesday.

With Valmo, the company is partnering with micro-entrepreneurs for services including first-mile, last-mile, and sorting centres across the country, thus allowing delivery partners to be located close to users and reduce the time taken for each delivery.

Meesho via Valmo will connect sellers to these microentrepreneurs. The company has built a tech platform to facilitate seamless deliveries and will provide process and operational design as well as control tower capabilities to logistics partners.

Started about a year back, Valmo currently helps manage over 9 lakh orders daily. The logistics marketplace has been extended to about 6,000 pin codes across 20-plus states and onboarded nearly 3,000 micro-entrepreneurs.

Sourabh Pandey, CXO, fulfilment and experience at Meesho said Valmo fulfils about 20 per cent of the e-tailer’s total orders and the company aims to double the contribution over the next 12 months.

Highlighting the benefits of the platform, Pandey claimed that Valmo is about 5 per cent cheaper compared to other logistic solution providers.

Following its seller strategy, he said that Meesho is not charging any commission from the micro-entrepreneurs onboarding Valmo and the logistics cost paid by sellers is passed on to the logistics players.

  • Published On Feb 7, 2024 at 04:39 PM IST

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Google Ads gambling and games policy updated

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Google Ads is updating its gambling and games policy U.S. country-specifics.

Starting February 8, Google will start accepting and running sports betting ads from certified, state-licensed entities with certificates of compliance in North Carolina

You must apply for certification to be eligible to promote these ads.

Why we care. Advertisers who want to run sports betting ads should apply for certification, without it, promoting their campaigns will not be possible.

When to apply. Starting now, advertisers wanting to promote online gambling content in North Carolina can apply for certification.

Certification. To obtain certification, follow these steps if you meet Google’s policy and country-specific requirements:

  • Privately-licensed operators: If you are based in one of the countries where Google permits online gambling content, fill out the online gambling application form in the Google Ads Help Center. Providing all the requested information will help prevent delays.
  • State-run entities: If you operate in one of the countries where Google allows only state-run entities, use this form. When completing the form:
    • In ‘Summary of the issue’Note that you’re requesting certification to advertise as a state-run gambling entity, and provide your website URL.
    • In ‘Campaign name and Ad group name’: Enter N/A if you haven’t set up a campaign or ad group.
  • Social casino game operators: Use this form to submit your website URL or app, Google Ads customer ID, and the country group you are targeting. 

You must submit a separate application form for each country you want to target.


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Deep dive. Read Google’s announcement in full for more information.

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Quick commerce, gifting companies blossom on rose day, Retail News, ET Retail ALI SHIPPING INDIAN DROPSHIPPING

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New Delhi: Witnessing a bumper start to the Valetine’s week, quick commerce and gifting companies reported a double-digit jump in orders for roses on Februrary 7, on occasion of Rose Day.

Blinkit’s founder Albinder Dhindsa took to social platform X and said that the company had surpassed its previous year’s sales of roses before noon.

Later in the day he shared that the company was selling 108 bouquets per minute.

Similarly, a Swiggy Instamart spokesperson told ETRetail that the company stocked up more than 1.5 million roses and witnessed up to 25 per cent more orders in the early hours of Rose Day.

“The orders peaked around 11 am with around 251 roses ordered per minute,” the spokesperson said adding that Delhi ordered the most roses this year as compared to last year, when Bangalore emerged as the leader by ordering 1 in every 5 roses.

Zepto, comparing sales to a normal wednesday, saw a 15-fold jump in rose sales on Februrary 7, said Aadit Palicha, co-founder and CEO, Zepto in a LinkedIn post.

“Exciting week ahead – team is in stock-up mode on Chocolates and Gifts now,” he said.

Talking to ETRetail, Meeta Gutgutia, co-founder and creative director, FNP said that approximately 50-60 per cent of the total number of roses gifted throughout the year occur during the Valentine‘s week. Almost 60-70 per cent of sale is that of Red Roses.

Sharing an analysis during the first half of the day, she said, “For Rose Day India has already gifted over 6,000 stems and bouquets a number which will only increase leading up to V Day.”

She added that in 2023 Mumbai led with maximum gifting of flowers followed by Chandigarh, Delhi and Pune and the company is noticing a similar trend this year.

Online gift delivery company IGP‘s founder and CEO, Tarun Joshi said that the platform witnessed a remarkable surge in demand for flowers and roses on its website, with a 20 times increase in orders.

Last week the company launched its 30 minute instant delivery service for over 250 SKUs across 2,000 pin codes.

E-commerce giant Flipkart too launched 3-hour fresh flower delivery service (between 9:00 AM and 6:00 PM daily) across 450 plus pin codes.

“In the run up to February this year, there has been a surge in demand for fresh flowers on Flipkart,” the company said in a press note.

The service was launched cities including Bangalore, Chandigarh, Faridabad, Gurugram, Hyderabad, Jaipur, Lucknow, Mumbai, New Delhi, Noida and Patna.

  • Published On Feb 8, 2024 at 08:16 AM IST

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